Mercedes Forum
10-10-2008, 12:45 AM
Filed under: Sedans/Saloons (http://www.autoblog.com/category/sedans/), Maybach (http://www.autoblog.com/category/maybach/), Mercedes-Benz (http://www.autoblog.com/category/mercedes-benz/)
http://www.blogcdn.com/www.autoblog.com/media/2008/10/landaulet71_opt.jpg (http://www.autoblog.com/photos/maybach-landaulet/582625/)
Click above for high-res gallery of the Maybach 62 Landaulet
Seemingly nothing - not the credit crunch, not miniscule sales, not its own lengthy, lugubrious looks - can kill the Maybach. People who have wondered how long Mercedes will keep dishing out tiny servings of the enormous cars can wonder no more: top guy Dieter Zetsche has said Maybach is here to stay, and that the brand "is not losing money."
We don't know how a division that moved just 146 cars last year, even if they start at $372,000, isn't losing money. But the $1.35 million Landaulet (http://www.autoblog.com/2007/11/25/video-maybach-62-s-landaulet/) should help things, and to be to be fair, Zetsche has said before that Maybach's profitability or otherwise is not the issue - the car is a suitable competitor to Rolls-Royce and Bentley (http://www.autoblog.com/2008/03/17/daimler-considers-shutting-down-maybach/). And Daimler has demonstrated patience: it waded through the rough times with the smart car division for ten years, and now has black ink and a hot brand to show for it.
Gallery: Maybach 62 Landaulet (http://www.autoblog.com/photos/maybach-landaulet/)
http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet70_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582624/)http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet71_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582625/)http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet72_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582626/)http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet73_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582627/)http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet74_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582628/)
[Source: Automotive News (http://www.autonews.com/article/20081006/ANA03/810060339) via eGM Car Tech (http://www.egmcartech.com/2008/10/08/zetsche-daimler-wont-kill-maybach-brand-not-losing-money/)]
Read (http://www.autonews.com/article/20081006/ANA03/810060339) | Permalink (http://www.autoblog.com/2008/10/09/thus-sprache-zetsche-maybach-not-going-anywhere/) | Email this (http://www.autoblog.com/forward/1337292/) | Comments (http://www.autoblog.com/2008/10/09/thus-sprache-zetsche-maybach-not-going-anywhere/#comments)
Read more... (http://www.autoblog.com/2008/10/09/thus-sprache-zetsche-maybach-not-going-anywhere/)
http://www.blogcdn.com/www.autoblog.com/media/2008/10/landaulet71_opt.jpg (http://www.autoblog.com/photos/maybach-landaulet/582625/)
Click above for high-res gallery of the Maybach 62 Landaulet
Seemingly nothing - not the credit crunch, not miniscule sales, not its own lengthy, lugubrious looks - can kill the Maybach. People who have wondered how long Mercedes will keep dishing out tiny servings of the enormous cars can wonder no more: top guy Dieter Zetsche has said Maybach is here to stay, and that the brand "is not losing money."
We don't know how a division that moved just 146 cars last year, even if they start at $372,000, isn't losing money. But the $1.35 million Landaulet (http://www.autoblog.com/2007/11/25/video-maybach-62-s-landaulet/) should help things, and to be to be fair, Zetsche has said before that Maybach's profitability or otherwise is not the issue - the car is a suitable competitor to Rolls-Royce and Bentley (http://www.autoblog.com/2008/03/17/daimler-considers-shutting-down-maybach/). And Daimler has demonstrated patience: it waded through the rough times with the smart car division for ten years, and now has black ink and a hot brand to show for it.
Gallery: Maybach 62 Landaulet (http://www.autoblog.com/photos/maybach-landaulet/)
http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet70_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582624/)http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet71_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582625/)http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet72_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582626/)http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet73_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582627/)http://www.blogcdn.com/www.autoblog.com/media/2008/01/landaulet74_thumbnail.jpg (http://www.autoblog.com/photos/maybach-landaulet/582628/)
[Source: Automotive News (http://www.autonews.com/article/20081006/ANA03/810060339) via eGM Car Tech (http://www.egmcartech.com/2008/10/08/zetsche-daimler-wont-kill-maybach-brand-not-losing-money/)]
Read (http://www.autonews.com/article/20081006/ANA03/810060339) | Permalink (http://www.autoblog.com/2008/10/09/thus-sprache-zetsche-maybach-not-going-anywhere/) | Email this (http://www.autoblog.com/forward/1337292/) | Comments (http://www.autoblog.com/2008/10/09/thus-sprache-zetsche-maybach-not-going-anywhere/#comments)
Read more... (http://www.autoblog.com/2008/10/09/thus-sprache-zetsche-maybach-not-going-anywhere/)